LPK is a global brand and innovation consultancy.

© 2019 LPK, Inc. All rights reserved. The images used are protected by US and international copyright law and are the intellectual property of their respective owners’ copyrighted material.

© 2019 LPK, Inc. All rights reserved. 

The images used are protected by US and international copyright law and are the intellectual property of their respective owners’ copyrighted material.

LPK is a global brand and innovation consultancy.

Growth.

Growth.

Increase Your Odds of Success

LPK's Next-Gen CPG Playbook

Answer 10 quick questions and our innovation experts will create a personalized report of tools and insights.

How to Thrive in the Next-Gen World of CPG

Innovation Success Probability Assessment

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Leading innovators succeed by outperforming on 10 Dimensions.

Discover how you stack up against the world's best and learn how to raise your innovation project's odds of success.  

Once there was a tried-and-true playbook for CPG brands to compete and win. That old playbook is now largely in tatters.

Indochino

Behind every great joke is a powerful insight.

Digital Roundtable

At LPK, we collaborate with a community of over 2,000 comedians to harness comedy's superpower: Lateral thinking

Every corporate innovator who wants to quickly and cheaply test their new proposition live in market is faced with a choice: Use your existing brand and risk damaging its equity OR create an entirely new brand.

Many efforts fail because teams lack a common language.

LPK's '7 Steps to Building an MVB for your MVP', guides innovators through the process of building a brand that's right-sized to your Minimum Viable Product.

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LPK’s Next Gen CPG Playbook is an actionable guide on how to build and grow your consumer products brand.

How to Discover the

Counter-Intuitive 10%

Most 'insights' aren't insightful. Many simply establish an accepted truth or they reinforce in-going assumptions.

The most rare are insights that FLIP an established truth. At LPK we call these the "Counter Intuitive 10%". 

Join us for this Digital Roundtable to discuss the value of Counter-Intuitive Insights and how to uncover them.

Behold: Our 16 Human Desires

The most successful brands connect on a primal level; tapping the 16 desires that drive consumer decision-making.

LPK's Primal Desires Canvas helps you forge a deep and long-lasting connection between your brand and consumers.

Indochino

Connect with Your Consumer's Primal Desires

How to Thrive in the Next-Gen World of CPG

LPK's Next-Gen CPG Playbook

It’s a new era with new rules. 

The most successful brands connect with their audience on a primal level; tapping the 16 desires that drive decision-making.

Leveraging the Riess Model of Human Motivation, LPK's Primal Brand Canvas helps you form enduring connections between your brand and your consumers.

Primal Desires Canvas

Once there was a tried-and-true playbook for CPG brands to compete and win. That old playbook is now largely in tatters.

LPK’s Next Gen CPG Playbook is an actionable guide on how to build and grow your consumer products brand.

DOWNLOAD NOW
DOWNLOAD the PLAYBOOK

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The CPG Industry as we know it has been disrupted.

Leading CPG brands, legacy and startups, are winning by leveraging 8 Principles.

The CPG Industry as we know it has been disrupted.

Leading CPG brands, legacy and startups, are winning by leveraging 8 Principles.

Nurture New Brands

Pursue Cultural Relevance

Clarify Portfolio

Perfect Product Mix

Transition to Services

Unify Brand & Innovation

Learn in-the-Wild

Leverage PR

I need my brand to

Win in a Next-Gen CPG World 

In this one-day collaborative workshop, LPK will work with the key stakeholders on your brand to evaluate its current readiness to compete, identify gaps in its plan, and develop new, actionable strategies to thrive in the changing marketplace. 

Our structured approach is designed to enable participants to ideate and create within a framework that provides clarity and forward momentum.

Next-Gen CPG Brand Workshop

$15,000+

Learn how LPK helped a leading sporting goods organization build a new brand to reach an untapped market.

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Overcome the roadblocks to innovation

I want to...

The hunger for top-line growth has never been stronger. The belief in innovation’s potential has never been greater. 

The harsh reality? Innovation's failure rate has never been higher.

In this 3 hour workshop Bryan Goodpaster and Nick Partridge of LPK will help you and your team uncover and act on the roadblocks in the way of driving the top-line growth your organization and leaders crave. 

$2,000 + Travel

Busting Roadblocks Workshop

Discover how LPK has helped Fortune 500 Innovation Labs take action against their leading roadblocks to deliver in-market impact.

Win in a 

Next-Gen

CPG World

I need my brand to...

Next-Gen CPG Brand Workshop

In this one-day collaborative workshop, LPK will work with the key stakeholders on your brand to evaluate its current readiness to compete, identify gaps in its plan, and develop new, actionable strategies to thrive in the changing marketplace. 

Our structured approach is designed to enable participants to ideate and create within a framework that provides clarity and forward momentum.

Learn More